| The Public Relations Committee serves as
the organization’s internal and external communications
unit. PR is defined as “the management function that
establishes and maintains mutually beneficial working relationships
between an organization and the publics on whom its successes
or future depend.”
Public Relations encompasses media
relations, publicity advertising, editorial services/public
relations,
community relations and special events as well as planning/management.
The
Public Relations Committee produces In Focus, the JCA quarterly
newsletter in its entirety; includes
collecting articles and reports from the JCA Board and the
Community at large on a quarterly basis.
• Publicize the events and achievements
of the Association
• Document Images to capture these events and achievements.
• Oversee the overall running and upkeep of the JCA Website.
• Submit to the Board of Director for approval the Committee Plans and
Budgets on a yearly basis
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